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    Browsing by Author Gerrit Heinemann

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    • TVS.004293_Gerrit Heinemann - The new online trade_ Business models, business systems and benchmarks in e-commerce-Springer (2023)-1.pdf.jpg
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    • The new online trade : Business models, business systems and benchmarks in e-commerce

      • Authors: Gerrit Heinemann (2023)

    • This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity.