Browsing by Author Alan Fyall

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  • TVS.001721- Marketing for Tourism and Hospitality_ Collaboration, Technology and Experiences-Routledge (2019)_1.pdf.jpg
  • Book


  • Authors: Alan Fyall (2019)

  • "The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of i...