Browsing by Author LaForge, Raymond W

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  • TVS.005122_TT_Ingram, Thomas N._ LaForge, Raymond W. - Sales Management  _ analysis and decision making.-Routledge (2019).pdf.jpg
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  • Authors: Ingram, Thomas N (2020)

  • This edition continues the tradition of blending the recent sales management research with real-life 'best practices' of leading sales organisations. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies