Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Buckley, Patrick T | - |
| dc.date.accessioned | 2023-12-28T07:52:17Z | - |
| dc.date.available | 2023-12-28T07:52:17Z | - |
| dc.date.issued | 2009 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/9010 | - |
| dc.description.abstract | Contents: Chapter 1: What Is Healthcare Marketing? Chapter 2: Healthcare Marketing Information and Planning Chapter 3: Marketing Management Chapter 4: Branding the Healthcare Experience Chapter 5: The Communications-Promotion Connection Chapter 6: New Media and Non-traditional Marketing Approaches Chapter 7: Marketing with and for Physicians Chapter 8: Special Topics for Healthcare Marketers Chapter 9: Your Career in Healthcare Marketing Chapter 10: Marketing to Internal Customers Chapter 11: Successful Healthcare Advertising | vi |
| dc.format.extent | 40ps | vi |
| dc.language.iso | en | vi |
| dc.publisher | HCPro | vi |
| dc.subject | Kế hoạch tiếp thị | vi |
| dc.subject | Tiếp thị bệnh viện | vi |
| dc.subject | Dịch vụ tiếp thị | vi |
| dc.title | The Complete Guide to Hospital Marketing | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | Y học và y tế | |
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