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  • Principles of Marketing

    • Authors: Anthony Francescucci (2022)

  • Principles of Marketing, 1st Canadian Edition is an overview of the principles of Marketing, suitable for use in a first-year university-level marketing course.
  • Sách/Book

  • Principles of Marketing

    • Authors: Biggi Weischedel (2022)

  • Principles of Marketing - H5P Edition teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.