Item Infomation
| Title: | Franchising globally : innovation, learning and imitation |
| Authors: | Ilan Alon |
| Keywords: | Franchises (Retail trade) | International trade | Nhượng quyền thương hiệu | Thương mại quốc tế |
| Issue Date: | 2010 |
| Publisher: | Houndmills, Basingstoke, Hampshire : New York, NY : Palgrave Macmillan |
| Abstract: | Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world |
| URI: | https://thuvienso.thanglong.edu.vn/handle/TLU/3315 |
| Appears in Collections | Toán - Tin - Kinh tế |
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