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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Bart Baesens | - |
| dc.date.accessioned | 2022-05-11T01:33:19Z | - |
| dc.date.available | 2022-05-11T01:33:19Z | - |
| dc.date.issued | 2014 | - |
| dc.identifier.uri | https://thuvienso.thanglong.edu.vn/handle/TLU/3011 | - |
| dc.description.abstract | The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. | vi_VN |
| dc.language.iso | en | vi_VN |
| dc.publisher | Hoboken, N.J. : Wiley | vi_VN |
| dc.subject | Mã học phần IS330 | Mã học phần IS329 | Big data | Management | Decision making | Dữ liệu lớn | Phân tích dữ liệu | vi_VN |
| dc.title | Analytics in a big data world : the essential guide to data science and its applications | vi_VN |
| dc.type | Book | vi_VN |
| Appears in Collections | Khoa học máy tính | |
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