http://thuvienso.thanglong.edu.vn//handle/TLU/7578 2026-04-08T16:59:58Z http://thuvienso.thanglong.edu.vn//handle/TLU/11496 Nhan đề : Digital marketing Tác giả : Raj Sachdev Tóm tắt : Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to do digital marketing. Sách/Book 2024-01-01T00:00:00Z http://thuvienso.thanglong.edu.vn//handle/TLU/11308 Nhan đề : Digital marketing essentials you always wanted to know Tóm tắt : This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance. Whether you are a beginner, looking to understand the basics of digital marketing, or an expert marketer, searching for a way to increase your digital marketing ROI, Digital Marketing Essentials will help you achieve your goals Sách/Book 2020-01-01T00:00:00Z http://thuvienso.thanglong.edu.vn//handle/TLU/11289 Nhan đề : Digital Marketing Foundations and Strategy Tác giả : Debra Zahay Tóm tắt : 5th EDITION delivers comprehensive coverage grounded in strategy concepts, making it easy for students to translate material from other marketing and business courses into the practice of digital marketing. Streamlined chapters combine extant marketing theory, and introduce conceptual frameworks to provide students with a foundational understanding of digital marketing issues. DIGITAL MARKETING FOUNDATIONS AND STRATEGY updates include the impact of the COVID pandemic as well as trends in account-based marketing and Google algorithm updates. Regal and regulatory issues as well as AI and marketing automation are integrated throughout the text. Sách/Book 2023-01-01T00:00:00Z http://thuvienso.thanglong.edu.vn//handle/TLU/11282 Nhan đề : Blockchain: : the chain for the changing marketing sphere Tác giả : Amandeep Singh Tóm tắt : Marketing has changed a lot in the past decade, but it is about to go through another revolution, thanks in large part to the blockchain. Yes, while most of us associate digital marketing with things like AI and analytics, blockchain may be the most disruptive technology yet to hit marketers in every industry. Blockchain is changing digital marketing, and you may be surprised who will benefit. Blockchain has brought a drastic change to the technology in the last few years and it is referred to as Distributed Ledger Technology (DLT), making the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. A straightforward relationship for comprehension of blockchain innovation is a Google Doc. At the point when we make a record and offer it to a gathering of individuals, the archive is dispersed rather than replicated or moved. Indeed, the real impact of blockchain in digital marketing is not just in the new use cases being developed. It is in how those use cases will impact entire systems that have popped up to manage the digital marketplace. In a time when digital marketing seems to be changing and growing by the moment, blockchain is changing digital marketing in disruptive, perhaps even irreversible ways. This book will be useful to all who are involved in using Blockchain technology along with researchers and policymakers. No doubt, the intermediary of Blockchain technology and its marketers will also benefit from going through this book. The book will provide proper insights into Blockchain technology to students and creates a topical interest Sách/Book 2024-01-01T00:00:00Z